Planny

Please tell me a bit about yourself.

• How would you describe your schedule?

• What’s a typical day for you?

• How do you typically manage your schedule and tasks?

• What would you say is your biggest challenge when managing tasks? Why?

• What’s an easy day like?

• How do you feel about the way you manage your schedule?

• Do you use any tools for doing that? What are they? (It’s a good idea to ask people to show you the tools they use if they are manual or you can ask them to share the screen if they use a digital product and are OK with sharing).

• When did you first start using XYZ (their current tool)? Have you always used it the same way?

• How often do you use this tool XYZ? Tell me how you typically use XYZ.

• How do you feel about your experience with XYZ? Is there anything you want to change about it? Why?

• What would you say is the best part of the XYZ experience?

• Describe your ideal schedule/to-do list management tool (It can be something they wish existed).

• How do you feel about this tool you just described?

• Is there anything else you’d like to share regarding your schedule management habits?

See full Interview protocol.

This was the most time-consuming part. I typically do not take notes during the interviews. I record and transcribe them to give my full attention to the person I'm speaking to and ask follow-up questions if something interesting came up. I do write a summary right after the interview when the most important details are still fresh on my mind. Then comes the process of going through the transcripts and tagging them with labels like "goals", "pain points", "routines", etc. then cluster related ones into categories (and subcategories), and then give each one a name that represents that category/subcategory, aka, affinity mapping! I usually use UserBit as it expedite the process for me. While extracting goals from the data, my priority was higher level goals that resonate with the mom and speak to their emotions.