Hi, I’m Ayat.
I design with intention, rooted in Linguistics.
I believe true usability starts with listening beyond what is said. Combining a Master’s in UX with a background in Linguistics, I decode complex human communication to uncover real needs—creating digital experiences that are intuitive, joyful, and inclusive.
Nice to meet you!
Featured Projects
When I design, I start with people, and when I share my work, I focus on the humans who shaped it—their needs, voices, and experiences—not just the final screens. It’s true that prototypes showcase a solution, but they remain a response to a human need.
Accessibility Audit | e-Commerce | Inclusive Design
Uncovering Silent Barriers at Erewhon
An accessibility audit to dismantle digital exclusion—resolving friction to create an inclusive experience
Product Strategy | Gen Z Research | Mobile Design
Washington Post: Cultivating Gen Z Loyalty
Turning childhood memories into lifelong loyalty—leaning on human connection and away from paywalls
Brand Identity | Contextual AI | Product Strategy
Redefining the Status Symbol Experience
A product strategy aligning digital convenience with the human desire for quality and connection
Usability Testing Projects
Focused usability studies that exhibit rigor, discipline, and agility
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Zappos
What? The intuitiveness of the site’s design.
Why? To find out how well the interface supports the findability of content related to common tasks, including browsing, adding to cart, and checking return policy.
How? By using a combination of first click, clickstream, time on task, and task success.
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SmartNews App
What? The learnability of the app.
Why? To see how first-time users navigate the app and perform basic tasks, like creating an account and customizing their feed.
How? By using a combination of click rate and observational data.
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GAP A/B Testing Plan
What? The current return CTA on the GAP website.
Why? To find out if changing the design and/or wording of the CTA would expedite the return task flow.
How? By calculating the time on task before a user clicks the CTA.