I solve problems and tell stories.
Hello! I’m Ayat, a UX designer and researcher. Please feel free to browse my work and reach out with feedback or interest in collaboration. It’s good to have you here :)!
Planny
An AI-powered organizer app addressing the unique challenges faced by busy working moms. User interviews directly inspired features like the smart personal assistant and collaboration with family members.
Erewhon
A comprehensive accessibility evaluation of the grocery retailer's online shopping experience of users of assistive technology. This reveals critical issues that hinder them from making informed purchase decisions and checking out.
UXimize
A web-based app that empowers UX professionals by generating essential deliverables (personas, user journeys, etc.) with AI, freeing them to focus on core design tasks. I document the app's design journey, explaining the rationale behind key decisions.
