Hi! I'm a UX Researcher & Designer with 5 years of experience collaborating with startups and non-profits in fintech, mental wellness, and digital accessibility. I thrive on crafting impactful, human-centric solutions through in-depth user interviews and engaging ideation. Nice to meet you!
Featured Projects
Planny
Problem: Busy working mothers have hectic schedules and stressful lifestyles.
Solution: An all-in-one organizer app featuring an AI-powered smart assistant.
Methods: User interviews | data analysis and synthesis | user modeling
Tools: Figma | Figjam | Google Meet | Sketch pad
Erewhon
Problem: Users of the Erewhon website who rely on assistive technology are unable to complete basic tasks, such as checking out and accessing product details.
Solution: Avoid coding interactive elements as “images” | Add appropriate semantic markup to code elements so users can access all the information they need | Code key interactive components to be keyboard-focusable.
Methods: Automated inspection and manual inspections | experience walkthrough
Tools: SortSite | WAVE | WCAG2.1
UXimize
Problem: UX research can be daunting and time-consuming, and expediting this process could free up UX professionals to focus on core design tasks.
Solution: A web-based AI-powered app that generates project-specific deliverables (e.g., personas, heuristic analyses) in seconds based on data provided by the UX professionals.
Methods: Sketching | Wireframing | Prototyping
Tools: Figma | Sketchpad
Project Coming Soon…
More Projects
User Testing
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Zappos
What is tested? The intuitiveness of the site’s design.
Why? To find out how well the interface supports the findability of content related to five common tasks including browsing, adding to cart, and checking return policy.
KPIs: A combination of first click, clickstream, time on task, and task success.
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SmartNews App
What is tested? The learnability of the app.
Why? To see how first-time users navigate the app and perform basic tasks, like creating an account and customizing their feed.
KPIs: Click rate and observational data.
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GAP A/B Testing Plan
What is to be tested? The current return CTA on the GAP website.
Why? To find out if changing the design and/or wording of the CTA would expedite the return task flow.
KPIs: Time on task before a user clicks the CTA.